CHARLESTON, S.C. —May 30, 2008—eThority, a company delivering powerful business intelligence through a user-obvious interface, announced today it has attained Certified Partner status in the Microsoft Partner Program with a competency in data management with a specialization in business intelligence, which recognizes eThority’s expertise and impact in the technology marketplace. As a Certified Partner, eThority has demonstrated expertise with Microsoft technologies and a proven ability to meet customers’ needs. Microsoft Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the channel.

eThority Enterprise Edition is a business intelligence tool that provides customers with universal access to enterprise data in a highly secure and compliant manner and allows customers to leverage their existing investments in information. It is powered by a robust engine that helps customers access, analyze and report data much like an enterprise-class solution. However, Enterprise Edition is different in that it marries the power of an enterprise system with the ease of use of simple, desktop reporting tools. The final element is an innovative presentation layer that delivers compelling advanced data visualization. Through the eThority DataBook application, users can create visually stunning reports in minutes with no training required.

“Joining forces with Microsoft as a Certified Partner is a significant step for eThority,” said Mike Psenka, founder, president and CEO of eThority. “Our innovative, user-obvious business intelligence solutions are a great complement to Microsoft’s products, and we look forward to the additional growth opportunities that are provided by the Microsoft Certified Partner program.”

“Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities,” said Allison Watson, corporate vice president of the Worldwide Partner Group at Microsoft Corp. “They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognizes eThority as a new Certified Partner for demonstrating its expertise in providing customer satisfaction using Microsoft products and technology.”

As one of the requirements for attaining Certified Partner status, eThority had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each Competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry. Within select Competencies, there are Specializations that focus on specific solution areas that recognize deeper expertise within that Competency. Serving as a specialized path to earning those Competencies, Specializations give direct access to the tools and resources that support that specific area of focus.

The Data Management Solutions Competency is designed for Microsoft Certified and Gold Certified Partners that have proved their competency in deploying data warehousing, online analytical processing, data mining, decision support and in-depth reporting solutions.

The Microsoft Partner Program was launched in October 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.


eThority has a 18 year history in software development, support services and data reporting. The company developed its radically new BI platform to allow customers to synergize their existing investments in information that remains idle in their legacy information systems. eThority’s solutions are in use around the globe at major research universities and leading corporations. For more information, please visit eThority.com.